Rabbu Portfolio
A platform where short-term rental investors can manage their properties and track performance.
TEAM
Rabbu (3 PMs), Drip Design (2 Designers)
Role
Design Research, UI & UX Design
TimeLine
Mar 2022 - Feb 2023
Overview
Introduction
Rabbu approached Drip Design to help design their short-term rental (STR) platform by incorporating tools they had previously launched as well as newer features that will help short-term rental investors find and manage property investments.
This case study follows the work for Rabbu Portfolio and Rabbu Marketplace can be found here.
What is Rabbu Portfolio?
Is a part of Rabbu's STR platform where users can manage their property investments from performance evaluation, rental activity, and statements.
Outcomes
End-to-end design and launch of Rabbu's Portfolio platform, , enhancing the STR management experience.
Revitalized the user interface for cohesion with Rabbu Marketplace.
Design Research
Early Stage Hypothetical User Journeys
Utilizing hypothetical user journeys provided by Rabbu, we aimed to define user needs and desired outcomes.
Our goal would be to transition from idealized user journeys to more realistic and user-tested versions through future iterations.
New User Journey
This journey outlines the process of a new Rabbu Portfolio user, from initial discovery to successful property management.
1
Discovery
Investors looking for an online platform to manage their first investment discovers Rabbu Portfolio.
2
Expert Consultation
The investor is provided a walkthrough by a Rabbu expert, who demonstrates the platform's efficient property management system.
3
Seamless Onboarding
The investor signs a property management contract with Rabbu, officially onboarding their property to the platform.
4
Portfolio Management
The investor monitors their performance and financials, leading to their first successful investment.
Experienced User Journey
This journey outlines the process of how an experienced user who finds success with utilizing Portfolio decides to search and onboard additional properties they have found on Rabbu Marketplace.
1
Strategic Expansion
The investor is aware of Rabbu Marketplace, a platform where they can search for properties to expand their short-term rental portfolio.
2
Market Analysis
They deep-dive into potential properties. Utilizing Marketplace tools to assess investment viability.
3
Informed Investments
After thorough analysis and consultation with Rabbu experts, the investor selects an additional property to invest in.
4
Scalable Management
The investor manages their short-term rentals all-in-one place, easing operations across multiple properties.
Design Process
Rabbu One
Rabbu decided to transition to a unified account system facilitated seamless access to both Marketplace and Portfolio, enhancing user interaction across Rabbu services.
Unified Account Matrix
Defining how users will interact with different Rabbu services throughout their journey helped with creating transitions between products.
Final Design
Rabbu Portfolio
The platform is organized into Dashboard, Properties, Calendar, Reviews, Activity, Pricing, and Statements, providing users comprehensive oversight over their investment properties.
Dashboard
A customizable snapshot of property trends.
Properties & Calendar
Displays property statuses and booking details.
Reviews & Activity Feed
Keeps property owners updated on guest feedback and property activities.
Pricing & Statements
Easy access to property related financial statements.
Key Features
Performance Dashboard
Comprehensive Performance Insights
Delivers real-time and customizable insights of financial and operational metrics, empowering investors to make data-driven decisions.
Propertty Reservations
Streamlined Property Booking Management
Simplifies booking management by displaying bookings across all properties and listing platforms.
Activity Feed
Real-Time Property Activity Tracker
Provides real-time updates to property happenings, elevating guest satisfaction through proactive property management.
